Our promise is to make the private market agile, open, and scalable.

We’re here to change the status quo


Is a unified technology solution for equity management and transactions. Derived from the Sanskrit word trikon - the triangle is one of the most fundamental shapes occurring in nature and it represents change and strength


It is what binds founders, investors and teams together so why not manage it well and make it work for all stakeholders? We found a gap in the market and decided to build a product

As India’s startup ecosystem grows and matures, LetsVenture’s mission is to build the infrastructure and tooling required to make India’s private markets truly digital


An idea - what will we need to power India’s private markets?


MyStartupEquity an equity management product is released


A growth stage equity transactions platform finds product market fit


Enter Trica with a first of its kind unified solution

Team at Trica

Co-founder & CEO, Trica & LetsVenture

A 2x founder and angel investor, everything we are building at LetsVenture and trica is from deep understanding and empathy for all private market players

Co-founder & head India - Trica equity

A technologist at heart, building LetsVenture over the past 8 years has been career defining for me. now with Trica, it’s good to be at Day 1 again!

Head - Trica capital

A career I-banker by trade and a partner to founders by vocation, at Trica my focus is on helping startups manage capital so that the team can focus on growth

Head - Private market expansion

With over a decade of experience in business journalism, I’m here to build the next generation of experiences, content and community for founders and investors

Powering our journey

Secocha Ventures
LC Nueva AIF
Anupam Mittal
Founder, People group
Kunal Shah
Founder, CRED
Apurva Parekh

Read. Connect. Invest.

We make complex things easy

Open source ESOP

A legally vetted policy to get you started on the right path

Guides for founders,
HR, finance heads

Everyone can do with a ready reckoner, you’ll want to pin this page!

Join our community

Share and ideate… Your equity is your most valuable asset. We have your back